Diet Coke Classic

Diet Coke Classic is a sugar-free and low-calorie diet soda produced by the Coca-Cola Company. It uses artificial sweeteners, primarily aspartame, instead of sugar, and is based on a different recipe from the flagship Coca-Cola drink, giving it a distinct taste.

Unveiled on July 8, 1982, it was the first new brand since the company's creation in 1886 to use the Coca-Cola trademark. Following its launch, Diet Coke became wildly successful and a cultural status symbol, leading worldwide diet soda sales for most of its existence.

Attendees can expect to enjoy this iconic beverage at the event in Minneapolis. The drink has a rich history, having been developed under the secret project name "Project Harvard" and quickly overtaking competitors to become the top-selling low-calorie soft drink in America.