Pitti Immagine Uomo 111: menswear trade fair at the Fortezza da Basso, Florence, 12 to 15 January 2027

The organiser's calendar also lists a summer edition of the fair from 15 to 18 June 2027.

This is a professional fair rather than a public exhibition. The organiser states that admission is reserved to specialised buyers and industry professionals and that the event is not open to the general public. To take part, a visitor must work in the relevant sector and register their company, either online through MyPitti or at the entrance of the fair. Children under 12 are not admitted.

Opening hours are 9.00 to 18.00 on 12, 13 and 14 January, and 9.00 to 16.00 on 15 January, when registration closes at 14:00. Registration and ticket purchase on site take place inside the Magazzini del Teatro, and the organiser advises visitors to buy a digital ticket in advance through the Pittismart app to ease access. At the entrance, visitors show a paper ticket, or an electronic one on a smartphone or tablet, together with an identity document.

The word chosen as the manifesto of edition 111 is WILD. The organiser presents the slogan GO WILD! as a call to freedom and as an invitation to dress in a way that expresses a personal, evolving style rather than membership of a category.

The fair is laid out in sections and, according to the organiser, "Fantastic Classic" is the section of the companies of formal menswear; Futuro Maschile is the area for contemporary menswear; Hi Beauty extends the offer beyond fashion; Dynamic Attitude shows collections designed for movement; Superstyling looks ahead to trends with new silhouettes and cuts; and I Go Out covers the stylistic side of outdoor clothing.

The Fortezza da Basso stands at Viale Filippo Strozzi 1, 50129 Firenze. The city's main railway station, Firenze Santa Maria Novella, is in the centre about 250 metres from the venue.