Icon for Hire: SCRIPTED 15 YEAR ALBUM ANNIVERSARY TOUR
Price not published
SportVerified listing: Ticketmaster
Aflac Kickoff Game: Baylor vs Auburn
Mercedes-Benz Stadium in AtlantaSat, Sep 5, 2026 ยท 03:30 PM
Overview
Overview
Aflac Kickoff Game - Baylor Vs Auburn is a Sports / Football / College event at Mercedes-Benz Stadium in Atlanta.
Read full details
The Aflac Kickoff Game brings top-tier college football to Atlanta on Labor Day weekend, pitting Baylor against Auburn in a season-opening showdown at Mercedes-Benz Stadium. The event, organized by the Peach Bowl, has been a national spotlight game since 2008, drawing crowds to downtown Atlanta for a festive atmosphere.
Beyond the gridiron, the weekend features interactive fan zones in Centennial Olympic Park, with live broadcasts and sponsor activations creating a block-party vibe. The game itself is part of a storied series that has hosted powerhouse programs like Alabama, Clemson, and Georgia, often serving as an early-season barometer for College Football Playoff contenders.
The move to Mercedes-Benz Stadium in 2017 cemented the event's status, offering a state-of-the-art venue with a stunning halo board and retractable roof. The game has hosted powerhouse programs like Alabama, Clemson, and Georgia, often serving as an early-season barometer for College Football Playoff contenders.
Where to buy
Good to know
- Arrive early to enjoy the FanZone at Centennial Olympic Park with interactive exhibits and sponsor activations.
- The game is held over Labor Day weekend, making it a perfect start to the fall football season.
- Expect significant media coverage, including ESPN's College GameDay broadcasting from the pre-game site.
Frequently asked questions
Who organizes the game?
The Peach Bowl, Inc. organizes the event.
When does the game typically take place?
The game is held on the opening Saturday of the college football season, coinciding with Labor Day weekend.
Lineup
Venue & Map
Mercedes-Benz Stadium in Atlanta
Loading mapโฆ
Mercedes-Benz Stadium in Atlanta
More events in Atlanta
Gin Blossoms/Blues Traveler with Spin Doctors
Price not published
Georgia Tech Yellow Jackets Womens Volleyball vs. Xavier Musketeers Womens Volleyball
Price not published
Jesse & Joy - El Despecho Tour
Price not published
V-103's 50th Anniversary Concert feat. Raphael Saadiq and Ari Lennox
Price not published
Citizen
Price not published